Spelling Out Success
This family turned a childhood game into a multi-million dollar business.
Archive for August 20, 2008
A Business Based on Harmony
Chris Lighty veered from the front line of the music business to become a marketing maven for musicians.
Mama Needs To Get Out of the Home Office
From virtual offices to shared space, there are options to take your home office to a more professional level.
Innovate? Yes, We Can
Entrepreneurs can take a cue from the Obama campaign to determine four necessary talents required of the innovation process, and how to delegate those talents.
Appeal to Consumers’ Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.
5 alluring dividend plays
Everyone loves a consistent winner. The MSN CAPS community helps investors identify stocks that can bring stability and excellence to a portfolio.
Coke pins China hopes on Beijing blitz
An association with the Olympics helps the soft-drink maker connect with 1.3 billion consumers. A trickier task is teaching the Chinese 'how to drink Coke and how to love Coke.'
Small-biz owners’ outlook bleak
The National Federation of Independent Business' monthly Index of Small Business Optimism fell one point to 88.2 in July, continuing one of the longest strings of recession-level readings in the 22-year history of the survey. Weak capital-spending plans, lower earnings, a soft labor market and heavy inventory reductions contributed to the continuing decline.